Ella Jones
Ella Jones
Social Media
Social Media
TIMELINE
TIMELINE
Jan-Apr 2026
Jan-Apr 2026
CLIENT
CLIENT
Menopause Marathon
Menopause Marathon
CONTEXT
Menopause Marathon is a project dedicated to raising awareness and funding for women's health and research online and by hosting marathons across North America. As the founder was in the preparation stage, the following are social media templates.
Menopause Marathon is a project dedicated to raising awareness and funding for women's health and research online and by hosting marathons across North America. As the founder was in the preparation stage, the following are social media templates.
PROBLEM
PROBLEM
As brands are shifting towards having a social media presence, the importance of being perceived as authentic and connecting with many crowds can come across as slimy and forceful. Following trends can only get a brand so far.
As brands are shifting towards having a social media presence, the importance of being perceived as authentic and connecting with many crowds can come across as slimy and forceful. Following trends can only get a brand so far.
SOLUTION
SOLUTION
Social media is the main strategy of spreading the word for Menopause Marathon events, therefore, their social media would need to gain credibility, encourage community-building, spread awareness, and generate funding for menopause research. 30% of posts would be local smaller events to promote the larger event (which is needed to improve trust in a new company). 20% would be dedicated to company endorsing and donations request and, 50% is dedicated to educating by sharing science-backed research in an approachable format to encourage discussions and build credibility. This pre-determined structure allows for a consistent presence and continue its goal of creating a community, yet still representing the brand and its mission.
Social media is the main strategy of spreading the word for Menopause Marathon events, therefore, their social media would need to gain credibility, encourage community-building, spread awareness, and generate funding for menopause research. 30% of posts would be local smaller events to promote the larger event (which is needed to improve trust in a new company). 20% would be dedicated to company endorsing and donations request and, 50% is dedicated to educating by sharing science-backed research in an approachable format to encourage discussions and build credibility. This pre-determined structure allows for a consistent presence and continue its goal of creating a community, yet still representing the brand and its mission.
NEXT STEPS
NEXT STEPS
These templates are for the more structured posts, moving forward, more organic content would need to be mixed in to improve that authentic social media presence. This authentic presence would also improve after hosting the first community event and posting the results. Partnerships with other local brands like local run clubs would also increase trust as they are pre-established yet do not directly compete with Menopause Marathon.
These templates are for the more structured posts, moving forward, more organic content would need to be mixed in to improve that authentic social media presence. This authentic presence would also improve after hosting the first community event and posting the results. Partnerships with other local brands like local run clubs would also increase trust as they are pre-established yet do not directly compete with Menopause Marathon.
