Gifting a reusable item that is not intending to sell a product, demonstrates a company interested in consumer priorities. Gifting a deck of cards with hand-drawn sketches along with the tagline "With Intact, spend more time on things that matter," appeals to the recent consumer desire to unplug and reconnect while feeling seen by Intact. Additional subtle branding on each card including the home and car easter eggs as well as the Intact logo ("[ ]") that boarders each playing card, acts as a business card for new and pre-existing customers which improves trust and loyalty. Another example of this strategy is a free tote bag after a retail purchase; the consumer feels valued at little cost and it rewards the consumer for purchasing which increases the likelihood that they return. Instead of fighting for ad space, these playing cards blends itself into the lives of consumers and is a subtle reminder of the company's values; that being the client.